Memorial de pesquisa para elaboração de um projeto de revitalização da rodoviária do Plano Piloto com ações da economia criativa

Abstract

This research memorial aims to propose a revitalization project for the Plano Piloto bus station through actions of the creative economy. The study served as the starting point for the development of a product, presented in defense of the Professional Master's in Innovation in Communication and Creative Economy at the Catholic University of Brasília by the author, Ilza Gonçalves. The material proves to be a powerful tool that explores the fundamentals and reflects the author's perspectives and concerns in the quest for a solution to one of the many urban problems of Brasília through the lenses of culture, creativity, and innovation. As Brasília is an open-air museum, the bus station contrasts with the immense beauty of the city. Neglect, lack of maintenance, absence of public policies, and the devaluation of its heritage and cultural value, despite its central location, were precursors to the development of this work, which attempts, through the proposition of a revitalization project, to improve the visual, aesthetics, and, consequently, the interaction of people passing through. The purpose of this work is to exalt the capacity of the creative economy to promote social and economic transformation in communities. The product seeks to enable those involved to reflect on themselves, awaken a sense of belonging to the city, expand social experiences, respect differences, value cultural expressions, and much more.