Gênero, economia criativa e tecnologia da informação: uma análise da representatividade feminina no domínio criativo do software no DF

Abstract

Digital transformations have significantly impacted the technology market, and women have played a crucial role in this context. The female presence in computer science and STEM areas (Science, Technology, Engineering and Mathematics) has been the object of study, highlighting the importance of inclusion and strategies adopted by women to assert themselves in these environments (Boffi & Oliveira-Silva, 2021) Lima, 2013). However, despite progress, women remain underrepresented both in the job market and in academia in areas related to technology. In this context, women have faced challenges and sought strategies to assert themselves and thus promote gender equality in science and technology. In view of this, this work aims to analyze the field of information technology within the Creative Economy, but precisely in the domain of Software, mainly with regard to female participation in the development of the creative economy within this domain. Using as a theoretical reference the contributions of Joan Scott (1986), who assesses that the concept of gender is not a static concept, but rather a dynamic and multifaceted one, influenced by historical, cultural and social factors and the contributions of Judith Butler (2009), through the theory of gender performativity, which emphasizes the idea that gender is not simply an inherent identity, but rather a repeated performance or a representation influenced by social norms and expectations, we sought, through this exploratory research, to deepen the social analysis behind the disparity between the participation of men and women in Information Technology. The medology applied in this exploratory research used qualitative and quantitative methods to collect data and discovered that machismo and lack of encouragement are the main obstacles for women to enter and remain in the software domain in the Federal District.