Meios imersivos e aspectos para produção de sentido

Abstract

Immersive media and technologies stand out because they are one of the promising fields in terms of content innovation and business models, and in such a way are raising communication relations to new levels. Computer-mediated interfaces to real and virtual worlds, especially immersive media (virtual reality, augmented and telepresence), represent new possibilities to increase engagement and enrich the experience of narrative contexts. In this perspective, the objective of this study is to reflect on the conditioning factors so that narratives in immersive media can enhance the production of meaning. As a result of this course, theoretical and technical paths for a practical applicability in creative economy enterprise were obtained: the Startup Realvirtus project.