Marketing e comunicação: investigando os estudos de pós-graduação no Brasil

Abstract

This work aims to investigate the production of academic studies developed on the theme of communication and marketing in postgraduate programs in the field of communication in Brazil. The essay plans to expand knowledge on the subject and provide an overview of studies and concepts related to Marketing and Communication. This study uses systemic revision, as an approach that proposes to identify, quantify, distribute and analyze the collected data and make them available in the form of graphs and tables. The research is quantitative, descriptive, exploratory and theoretical-bibliographic. On this research, 79 master’s dissertations and 22 theses were investigated, available in the dissertations and theses banks of IBICT and CAPES, the terms “marketing and communication” were used for broad research and with a plurality of approaches about the themes. In this compilation, we have the presence of 33 educational institutions spread across Brazil.