Rumo a um modelo de maturidade para organizações orientadas a dados

Abstract

In the contemporary conjuncture of the business world, data is increasingly relevant to the decision-making process of organizations. Combining technology with culture and management processes has become a premise for success and continuity in the global market. In other words, being data-oriented is currently more than a consumer dream, especially for large corporations. In this sense, this study aims to propose the dimen- sions and stages for a unified model of maturity for data-oriented organizations, based on a qualitative approach supported by a literature review. This research is also clas- sified as exploratory, of an applied nature. Additionally, a methodology was used to build the steps towards a new maturity model, with content analysis and evaluation by a focus group. As the scope and organizational sense can allow the evaluation of the subject, as well as elucidate the importance of the internal and cultural environment, as well as the need for diagnosis and assessment of a higher maturity if data-oriented.