O tom das mídias sociais: análise do Twitter e Instagram a partir das narrativas presentes nestes ambientes virtuais

Abstract

This dissertation proposed to analyze the Tone of social media, specifically Twitter and Instagram, as well as the modulations and gradations around the main tone of the enunciator. Research conducted from 36 posts, from May 2019, coming from three subjects with official profiles on Twitter and Instagram: personality - Guga Chacra, private company - Netflix and public institution – Brazil’s Navy. For this, a bibliographical research was carried out in order to conceptualize and identify the main characteristics of Social Media through the concepts of Recuero (2009), Greimas Discourse Semiotics (1968) and Tone and Tonalization by the Duarte approach (2007), our theoretical-methodological approach. This path has allowed us to identify the displacements that comprise the existence of a main Tone in each social media originated in itself and this tone is reaffirmed through the narratives emitted by the users of these from the narrative structures of the emissions.