Cultura organizacional e inovação: relações (im) possíveis

Abstract

The objective of this work was to characterize the organizational culture of a large company of the health segment with national performance and to identify the relations that are established with the innovation. These themes have aroused the interest of researchers, mainly due to the relation with organizational performance linked to the competitiveness in the market. The research used a mixed method of two-step analysis. In the first, a quantitative research was carried out with the application of the internationally validated Organization Culture Assessment Instrument (OCAI) by Cameron and Quinn (2011). The qualitative stage had the application of the structured questionnaire to identify the determinants of the culture, proposed by Martins and Terblanche (2003). The result of the first phase, with a sample of 274 subjects, characterized the predominance of the Market type culture and, in the subsequent phase, the organizational profile of the Innovative Culture was identified with the leaders participating in the interviews, with traits of flexibility, rewards, recognition, error tolerance, teamwork, open communication, the organizational culture being the basis of the innovation process. This study contributes to support the organizational strategy of disseminating the dimensions of a pro-innovation culture.