M-Commerce B2C: como tributar a circulação de mercadorias?

Abstract

In the present work, it aims to examine the tax aspects of commercial ICMS with the new direct electronic trade, M-Commerce, of B2C, and the reflexes caused mainly to the State public funds. As this form of trade has increased in the last years, the State has been much worried about its tax regulation in order to framing, in an egalitarian way, the suppliers of intangible goods that act in the Worldwide Web and the consumers who use this sales channel. This work searches its implications in the economy and national market, as there is no legal provision that works effectively on several elements that exist in the electronic trade and that assure legal certainty and fair taxation to the suppliers including those that do not trade their goods through the Worldwide Web with M-Commerce.Above all, when such goods have no physical support, as there are no appropriate devices from the Tax Authorities to frame these transactions in the same way of the classical trade. For this, the necessary concepts are studied to understand the electronic mobile trade and its models of negotiation, establishing a relation with the tax legal system of Brazil and a criticism to the proposal of taxation on the destiny of the goods, as well as, the behavior of the commerce ICMS. At last, the work addresses the possible solutions to manage both the losses in the collection of commerce ICMS and the admission of egalitarian treatment to the taxpayers of this tax.