Mobilização nas mídias digitais e o projeto ficha limpa : influência no agendamento do jornal Folha de S. Paulo

Abstract

This dissertation seeks to identify any shifts in the process of the counter-agenda of the press in a mediated society, having as object the mobilization undertaken by civil society, also in the social media, for the project approval of the Lei da Ficha Limpa , a popular initiative against corruption. From 3,100 posts on the Twitter campaign were identified and analyzed the actors and their discursive intentions, confronted by 152 records on the newspaper Folha de S. Paulo about the process of adoption of this law. The shifts identified include the perception that the press gave way to social media as the primary scheduling mechanism in social mobilization; that the communication process has reached large proportions in a short time; and indeed there were a construction of meaning in the shared space between digital media and culture. It was evident also that the press only absorbed the topic in an editorial level from concrete political facts, and not necessarily from the proportions that the mobilization reached in the digital media.