O processo comunicacional do CNPq na sociedade em rede : estudo de caso do portal

Abstract

This thesis analyzes the communication process between the Conselho Nacional de Desenvolvimento Científico e Tecnológico (National Council of Scientific and Technological Development - CNPq) and its main public (Productivity Research fellows and researchers who were awarded with financial support for developing scientific projects) through its internet gateway, which can be understood as an example of media culture. The inquire integrates the research group called Processos Comunicacionais na Cultura Mediática (Communicative Processes of Media Culture). This research group belongs to the Programa de Pós-Graduação Strictu Sensu em Comunicação (Graduate Program in Communication) of the Universidade Católica de Brasília (Catholic University of Brasilia). Then, the aim is to observe how this communication process works and how the scientific community utilizes the internet website to publish and to circulate all the produced knowledge. Primo s (2007) concepts of interaction and interactivity are considered as reference. The theoretical approach is guided by the McLuhan s medium theory (1964) and by Castells concept of network society (2004). The researchers profiles are compared with the digital immigrants features that are presented by Barbosa Filho e Castro (2008). The case study focuses on the application of Martín-Barbero s Mapa das Mediações (Mediation Maps, 2001), which permits to check how the researcher performance is framed by the demands presented by CNPq. The qualitative and quantitative data analysis enabled the verification of how difficulties on the website access, navigability, connection, slow processing, and redirecting have influenced the users logic of production and reception competence. These problems were pointed by more than a half of the consulted sample of CNPq s gateway users, who affirmed they have had difficulties on surfing the website searching for information. The data was collected through the application of a questionnaire that was forward by electronic mail.