Instituições de ensino superior na rede : a primeira página dos sites institucionais

Abstract

This dissertation is an analysis of the content published in the "home" site of three institutions of higher education in the Federal District as a communication tool and direct relationship between these institutions and their audiences. The home page or entry page, as the name indicates, is the first page of a site that contains its presentation and its contents. For the analysis we selected a public university: University of Brasilia - UnB, a private university: Catholic University of Brasilia - UCB and faculty: Faculty of Social Sciences and Technology - FACITEC. Two are private institutions and one is a federal institution. They have very different historic and structures, but with something in common: the exposure in the network, the global network of computers. The research pointed out the differences of content provided by these instituitions in terms of quantity of information to which users have access to the first page.