Mensuração do engajamento das partes interessadas em projeto

Abstract

Organizations from various business sectors assess the impact of stakeholder management. Engagement of these stakeholders is key to project management. This research aims identify methods of engagement and evaluating their application in an organization. The goal of this research was achieved by obtaining engagement measurement methods in the literature and applied in a banking institution. The UWES questionnaire adapted to the project context and the PMBoK engagement levels were chosen to be applied. The results suggest that the methods allowed to obtain the level of stakeholder engagement. It was also found that the UWES is presented as a promising method for measurement of engagement in the project, since it allows to quantify the engagement and assess the energy, commitment and concentration that stakeholders apply to the project.